Discovery’s challenge is to support the business’s ability to attract, motivate and retain top creative talent within the competitive media industry. This is particularly difficult with a young workforce (majority Generation X and Millennials).
The company’s objective over the last few years has been to get into the Fortune 100 Best Companies to Work For.
Discovery knew that the solution to motivating and retaining top talent lay in creating a strong employee culture. As part of their commitment to shaping a healthy and balanced workforce, they chose Reward Gateway to provide an integrated engagement and wellness hub for their 4,000 US staff.
In the UK, the company’s previous voluntary discount service had limited take-up and the benefits team had received negative employee feedback regarding the program. Reward Gateway was appointed to launch a new, higher-quality discounts hub in the UK in November 2012. Within 1 year, the initiative was performing excellently, with 72% of employees registered. The decision was taken to leverage the success of the UK offering and introduce the hub in the US to support Discovery’s global reward focus.
Reward Gateway offered Discovery the opportunity to create a benefits brand and tailored hub to host information about national and local discounts in one place, signifying easy access for employees. Being able to tailor the messaging and identity of the portal presented a medium for nurturing the relationship between employer and employee.
With 10 different locations in the US, Reward Gateway helped Discovery to develop a thorough and wide-reaching communication strategy. Posters and emails were used throughout the pre-launch and launch communications, and workplace social media tool Yamma was also used to create a buzz and capture the attention of Discovery’s young workforce. A teaser campaign was implemented two weeks before launch to raise excitement and get maximum visibility.
“We believe that the addition of Reward Gateway’s engagement portal to our comprehensive benefit package has strengthened both our employee’s perception of their benefits and our position as an employer of choice in the media industry.”
International Compensation & Benefits Manager
The combination of different creative techniques to increase engagement amongst its 4,000 US based employees has succeeded in getting the attention of their workforce, with 50% engagement within the first 6 months.
The company succeeded in its goal and was named as one of only two media companies in the 2014 Fortune Top 100 Best Companies to Work For.