Winner at The Engagement Excellence Awards 2015:
Best recognition strategy
As a leader in the digital services industry, Atos employs 9,600 employees spread over 238 locations in the UK and Ireland. Peer to peer recognition has seen incredible take up with 2,860 eCards being sent last year, enabling Atos to build a strong, positive culture of saying thank you.
Number of employees:
Male to female ratio:
Online to offline ratio:
RG launch date:
Employee engagement platform, employee recognition
In October 2013, Atos ran a company-wide Great Place to Work survey which showed them that Atos employees wanted management to show more appreciation for good work and extra effort. But it was important to them that everyone would have the opportunity to receive special recognition.
A key challenge that Atos faced was ensuring that all employees could be recognised despite the diversity of their demographics. With 9,600 employees in the UK & Ireland and based across numerous locations, Atos’ scheme needed to be inclusive and robust.
Atos already offered a number of competitive recognition schemes in which 5,254 people were eligible for a bonus and all employees were eligible for a celebratory lunch to recognise their loyalty and long service. But they wanted to introduce schemes that were both different and unique, whilst still making every employee feel engaged – regardless of their service-line, location, status or role within the organisation.
They identified three key elements to making a successful recognition scheme. It needed to align with the company’s vision and values, it had to align with the objectives set by each business area, and it must give every employee an opportunity to shine. To make all of this happen, Atos decided to use a number of unique Reward & Recognition elements that catered to both their online and offline employees.
Through their employee benefits platform, Prosper, Atos launched scheduled eCards. These are automatically sent on each employee’s birthday and anniversary to thank staff for their loyalty. Accolades were launched too, designed to publicly recognise achievements and behaviours that reflect Atos’ values. Peer to peer recognition is encouraged by allowing colleagues to nominate each other and then winners are published weekly in the UK & Ireland bulletin. They are also publicly congratulated by the SVP’s on monthly service line calls.
Recognition Month was launched and it became pivotal in Atos’ recognition strategy. During the month, weekly themes and incentives were promoted to employees. In the first week, peer to peer eCards were implemented so staff could instantly recognise and thank their colleagues. In week two, a custom made order form for Interflora was hosted on Prosper encouraging employees to send a bunch of flowers to a colleague up to the value of £35.
Week three and Atos opened The Accolade Hall of Fame on Prosper to recognise their Gold and Platinum award winners. It was also launched at 15 different locations to include offline employees. During week four, Atos Star was opened and ran for two months. It was promoted as their most prestigious award to publicly recognise one outstanding employee who has consistently displayed teamwork, innovation and community spirit. The winner received £5,000 which was personally presented by the CEO, and 8 runners up were all credited £250 into their Prosper accounts.
Atos’ Reward & Recognition launch was a success and revealed the following results. Peer to peer recognition has seen an incredible take up with 2,860 eCards being sent in the last year alone. This has enabled Atos to build a strong, positive culture of saying thank you. Recognition Month saw an amazing 640 additional people register on the Prosper platform, a 6% increase in engagement. A total of 828 votes were also cast in the Atos Star competition, and in total during Recognition Month an amazing 628 eCards were sent.
eCards sent to employees in first year
votes cast in Atos Star competition