Shortlisted at The Engagement Excellence Awards 2017:
Most strategic communications for smaller organisations
Drive Motor Retail Limited is a key player in the automotive industry with 900 employees spread out over different locations. To solve their search for a cost-effective engagement solution, they worked with Reward Gateway to put in place a discounts platform which 70% of employees now regularly use.
Number of employees:
Male to female ratio:
Online to offline ratio:
Number of locations:
Employee engagement platform, Discounts
With 13 locations across England and just under 900 employees, a spread out workforce presented a challenge in employee communications. Vikki Meadows, PA to MD & FD, wanted to find a way to communicate with the workforce outside of solely using email as much of the staff was offline working in body shops or out driving.
Originally, the team was looking to implement a cost-effective engagement solution alongside annual pay increses as budget became more difficult.
Drive Motor Retail Limited wanted a way to make their workforce feel valued, show them that they were doing a good job and find something in addition to an annual pay rise to offer to staff. The organisation worked with Reward Gateway to implement a solution that the staff could utilize throughout the year and continually benefit from, versus a one-time pay rise.
Over the course of the last six or seven years the organisation has evolved its employee offerings from a discounts solution called Drive Rewards to an all-in-one employee engagement platform, rebranded to Drive In. The platform houses discounts and cashback for employees, but also lets them access holiday forms, eye care vouchers, the employee handbook and much more.
Since launching Drive In to the staff, Vikki and her team have used employee surveys to see how much staff knows about the benefits and that they're using the platform. She sees 70% of the workforce that are registered use it on a continual basis, such as when they need to update their mobile phone, purchase home insurance or for big-ticket items like a vacation.
The organisation has also seen improved staff retention.
of employees continually engage with platform
in employee retention across the business