Amtico is a global market leader in the design and manufacture of luxury vinyl tiles. Over the past 50 years, it has grown from a humble British brand to become the go-to choice for designers and architects across the world, selling products in over 130 countries.
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Employee discounts, employee reward and recognition, employee communications
Amtico first reached out to Reward Gateway in September 2017 with a clear objective – to centralize its employee discounts program and make its new platform accessible for every member of staff within the organization.
Prior to this, its discounts packages had been sourced from a mixed bag of individual suppliers. Not only did this lead to extra time and hassle when managing programs separately, it also meant that communicating its entire discounts offering as a whole was particularly challenging. In turn, this was having a big impact on its wider Employee Value Proposition and ability to keep employees motivated beyond salary.
Amtico was also missing a strong brand identity for its internal initiatives that would engage its primary demographic of male employees aged between 35-50, the majority of whom work offline and have varying levels of IT competency. That’s why Amtico needed a platform with a seamless UX that was both visually engaging and simple for anybody to use, whether they’re on the shop floor or managing sales.
“The choice to go with Reward Gateway was a really easy one to make in the end. We’d spoken to four or five different discounts providers before whittling them down to a shortlist of three, though once we’d seen the demo of how the RG platform worked we knew right away it would be the best fit for our organization, internal culture and vision for greater engagement.” – Lisa Tite, Payroll & HR Systems Specialist, Amtico
The first step with Amtico was to curate a range of discounts that would appeal to its workforce demographic. SmartSpending™, the employee discounts platform, was a key initiative that stood out as a good fit.
Next up, Reward Gateway got to work on developing a strong brand for the platform and a few initial design concepts to help secure buy-in from senior leaders. The name "MyAmtico" came from an internal staff poll, which proved a great way to start generating a buzz around the new system and underlined the idea it was built to serve Amtico’s employees.
Given the number of staff working offline on the shop floor, getting all employees to buy into the idea of using a new digital platform was always going to be a challenge for Amtico. That soon changed, however, thanks to some clever thinking from Lisa and the team just before the holidays when the team scrapped physical gift cards and made the entire process digital.
Another key aspect of MyAmtico is the ability for employees to offer feedback, recommendations or potential cost-saving ideas they happen upon in their day-to-day role. The team set up a system through the platform that rewards staff for sending in cost-saving suggestions or health and safety improvements.
Since launching back in November 2017, Amtico has seen staff engagement with its platform rise significantly every year. In fact, by May 2019 the team had managed to get 496 out of 525 employees (95%) to sign up and engage with the platform – smashing their HR Director’s original target of 90%.
Collectively, Amtico’s employees have spent over $1.3 million to date, saving a grand total of $102.6k on their everyday shopping and holiday purchases.
“The self-service element of the platform has also been a huge benefit for us internally,” Lisa adds. “Beforehand, there was always a reliance on myself and our wider HR department to manage admin, find and reprint documents that had been lost and deal with repetitive requests. Now we have a central hub where everything is stored and easy to access within just a few clicks.”
Looking back on the past three years, it’s clear that MyAmtico has evolved from a discounts system to become a central hub for employee activity, reward and communications – and that’s something that Lisa and her team look to benefit from for years to come.
of staff signed-up and using the platform
employee spend on everyday purchases through platform