Discover Peoplecare's step-by-step process to launching a platform where employee discounts, recognition and reward, and communications come to life in one place to reinforce the company's unique culture and employer brand.
Peoplecare is a not-for-profit health insurer that prides itself on creating an award-winning work environment based on the philosophy “personal is best." Providing opportunities to support, recognize and develop Peoplecare employees is key to success both as an employer and a health provider.
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Employee discounts, employee recognition, employee communications
To attract and retain more people, Peoplecare knew it needed to expand its employee discounts offering and improve the existing recognition and reward experience which was based on an internal system and required a lot of manual administration.
The internal system allowed employees to nominate someone for an award, called a "Mwah," which aligned with the company's values, called "Our True Loves." But these didn’t instantly appear anywhere and the HR team received feedback in their engagement surveys that their people wanted something more in this space.
However, as a not-for-profit organization, Peoplecare faced the challenge of finding a solution that delivered an award-winning experience on a very limited budget.
Peoplecare started the process of researching different perks providers and recognition and reward programs. Reward Gateway came recommended and the HR team was instantly impressed by the number of retailers their people would access on the new employee perks platform. Having an instant and social employee recognition and reward platform on the same platform was also a winner for Peoplecare.
“It seemed like a no-brainer because if we looked at budget allocated for each employee, the savings each of us could get from the weekly shop would far exceed what we would be paying. And that doesn’t even factor in all the goodness that would come from the recognition and reward,” explains Danica Vujic, HR Specialist at Peoplecare. “We have a really unique brand and we loved that we could tailor the platform to really bring that to life.”
Peoplecare partnered with Reward Gateway to launch “VIP,” which stands for “Very Important Peoplecarers.” The program offers all employees exclusive discounts at hundreds of retailers, as well as instant recognition and reward through peer-to-peer awards and eCards (which of course retained the unforgettable title Mwah!).
New Peoplecarers are also introduced to the system as part of their induction process, so they get instant access to employee discounts, and can embrace the recognition culture at Peoplecare from day one.
Within the first 6 months of launching, VIP had 92% of its employees active and provided over $6,800 worth of savings. Employees also sent each other over 1000 Mwahs and submitted over 65 peer-to-peer award nominations.
“I think at first, people were skeptical but all the discounts add up.” Danica explains, “People now see the benefit – I saved over $700 in the first few months of the program, which is amazing! But what I have really loved seeing is the high utilization of the eCards and peer-to-peer recognition.”
To maintain momentum, the People, Culture and Capability team send out fun facts about VIP to Peoplecare employees each month and communicate the number of purchases made, number of eCards sent, and which Mwahs were most popular.
“We also shine a light on Peoplecarers who have sent the highest number of eCards in the last month or the quarter,” Danica says. “We give them a little gift just to say thanks for continuing to share the love, and for what they’re contributing to the recognition culture in our organization. For us, that’s really important.”
eCards sent in first 6 months
worth of savings for employees