Winner at the Engagement Excellence Awards 2015:
Best SmartHub® relaunch
An assessment carried out by Travis Perkins showed that where their colleague benefits were understood and known then they were highly valued. Since re-launching its employee engagement platform, The new platform now engages 15,000 colleagues which makes up 68% of Travis Perkins diverse workforce. On top of that, the average spend is £3m per annum.
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Employee discounts, employee engagement platform
The issue was that a significant proportion of colleagues didn’t realise they had access to some or all of their benefits.
Feedback from branches and stores showed that existing benefit communications were effective but only for short-term initiatives such as Cycle to Work. For all other key benefits, Travis Perkins found that managers had difficulty engaging colleagues as effectively as they wanted to. Their workforce had shot up from 10,000 to 24,000 in a short space of time and that led to many of the different Travis Perkins’ brands being at different stages of engagement.
Travis Perkins decided to take on the opportunity to align all of their colleagues to a common online environment, drive benefit improvement, push brand engagement with the business, support the launch of the new Cornerstone Company Values and introduce all of this with an online benefit platform. Travis Perkins needed to relaunch with SmartHub® on a huge scale.
Travis Perkins launched the MyPerks brand to be the overall online solution that would deliver benefits to colleagues, keep them informed of benefits on offer, improve access and reinforce the value of being a colleague of the Travis Perkins Group. It would also promote the new Cornerstone Company Values.
Within the MyPerks brand, Travis Perkins used MyPerksPlus as their rebranded and relaunched SmartHub® platform housing employee discounts and long service awards, as well as financial and non-financial recognition. They also added a MyPerksFlex platform to better tailor their colleagues benefit package through open enrolment to Childcare Vouchers, Cycle to Work and other existing salary sacrifice products.
Single Sign-On and consistent branding meant the look, feel and movement between MyPerksPlus and MyPerksFlex was now seamless. Utilising salary sacrifice in this way made the relaunch of Travis Perkins’ SmartHub® cost neutral, as to date they have achieved a saving in NIC of more than £400,000.
Travis Perkins’ overall engagement strategy has delivered encouraging results that represent a cultural change across the workforce, and their relaunched SmartHub® now averages 15,000 hits per month. Two thirds of the overall activity is spread across employee discounts, and the balance of activity is directed to targeted areas such as wellbeing, surveys and administration tools.
All of this highlights the progress made towards increasing employee engagement and self-service use of the platform and benefits. It is positive proof of their colleagues’ new ability to access all aspects of the rewards and benefits in one central place, ultimately emphasising the ease of access to the new platform.
This successful SmartHub® relaunch has now engaged just over 15,000 colleagues which makes up 68% of Travis Perkins diverse workforce. On top of that, the average spend is £3m per annum.
Travis Perkins employees engaged with platform
average spend per year