Lyvia Nabarro, Communications Manager at MOSL, creates engaging, one-stop employee engagement platform which helps to build company culture by putting values at its heart

The approach

To help employees better connect with each other and the new company culture, Lyvia worked with an internal working group to brainstorm ways to diversify the company’s internal brand from its external brand. This meant creating secondary colours which were bold, fun and easily recognisable. The internal team also worked on establishing a tone of voice which spoke directly to the team rather than the industry.

MyMO would now become the new home for a range of new initiatives to be launched between April and July, including the new people frameworks, new HR policies and employee handbook, culture and values and brand centre. Meaning, timing and detailed planning were critical.

This led the team to launch the new platform in four phases:

• Phase one: reward and recognition.
• Phase two: people frameworks and HR policies.
• Phase three: brand material.
• Phase four: culture and values.

The team didn’t want to overwhelm colleagues with the launch, so the phases helped to introduce the new approach as well as create lasting excitement around the platform by developing new aspects over a set period. After only two months, the team were midway through phase two and into preparations for phase three.

But what’s a launch without some fun and excitement? To encourage team members to engage with the platform, as well as to showcase the rewards and benefits available to them, MOSL employees were asked to create their own Bitmoji (a personalised avatar) and send it in along with three facts about themselves. The team then used the Bitmojis and three facts to create a brand new team directory – a key way to not only learn more about colleagues through their fun facts but also a way to access key contact details.

To add further to the excitement element of the launch, MOSL created a “Best Bitmoji” competition, with a winning prize of a £50 MyMO voucher along with some extra goodies. After the platform launched, MOSLers were asked to send a “You’re the Best Bitmoji” eCard to the person they thought should win. More than 40% of colleagues submitted a vote, and the team even created a MyMO “acceptance speech” blog about the winner of the competition.

By introducing the platform through a competition, employees were able to get familiarised with MyMO and learnt how to send eCards and like or comment on the blog post. There was even a live demo which went through other areas of the platform – mainly the reward and recognition section – and a drop-in session for people to ask questions and walk through different areas of the site.