Marketing your benefits program like a pro: Strategies to boost awareness and engagement

Webinar

You’ve invested in a benefits program, but are your people making the most of it? Launching is only the beginning. The real impact comes when employees know what’s on offer, understand the value, and feel motivated to use it. 

In this on-demand webinar, Kylie Terrell, Director of Consultancy, APAC and Chris James, Director of Marketing, APAC, share insider tips and proven strategies to help you market your benefits program like a pro. From campaign-style rollouts and storytelling techniques to choosing the right communication channels, you’ll discover how to capture attention and keep your program front of mind. 

This on-demand webinar covers: 

• How to position your benefits program as a core part of your Employee Value Proposition (EVP) 

• Thinking like a marketer with creative ways to brand and promote benefits for maximum engagement 

• Real-world examples of campaigns that boosted awareness and participation 

• Practical, low-cost tactics HR teams can use to become powerful internal marketers 

You’ll walk away with a clear, actionable plan to transform your benefits program from “HR admin” to a “must-have employee experience.” 

Who should attend: 

HR professionals, People & Culture leaders, and internal communications teams who want to boost awareness, increase usage, and prove ROI from their benefits program. 

Kylie Terrell, Director of Consultancy, APAC, Reward Gateway

Kylie Terrell has partnered with HR leaders across Australia & New Zealand for over 10 years to design and deliver strategic employee engagement programs that have employees at the heart. Responsible for helping organisations bring their purpose, mission and values to life across numerous best in class engagement programs, Kylie is driven to help businesses use Engagement as a core lever for success.

Christopher James, Marketing Director, APAC, Reward Gateway

Chris leads brand, communications, and go-to-market strategy for Reward Gateway across Australia & New Zealand. Having spent over 15 years in marketing with deep experience in HR tech, fintech and employee engagement, Chris partners with organisations to show how benefits, recognition and communications can be powerful levers for culture and business growth.