From Awareness to Adoption: A Practical Playbook for Commuter Benefits

Wednesday, August 26 | 2:00 - 2:30 p.m.

Join us for a practical conversation unpacking why commuter benefits deserve a spot on your total rewards roadmap – and how to make them work.

We’ll start with the value this benefit provides to companies and businesses – when done well. We’ll talk through The 5 A’s of High Usage and how real businesses drive enrollment and regular use, including:

• Appealing to employee’s interest in wellbeing and sustainability
• How to leverage events (National Commuter Week, Bike to Work Week, etc.)
• Using analytics to identify high-potential populations, scale growth, and anticipate changing commuter needs
• Balancing the cost of employee subsidies with employee engagement

Learn practical frameworks for setting subsidy standards that work across diverse employee groups, and how working with a partner like Edenred can simplify implementation and differentiation.

Fill out the form to reserve your spot and join us to learn more!

Alexandra Powell, Director, Marketing Communications

Alex Powell is a highly experienced employee engagement consultant, trainer and speaker. For over 20 years, she has helped HR and business leaders implement strategies that drive true culture change. Her wealth of knowledge comes from coaching and training thousands of managers from a wide range of industries across the globe.

Scott Burke, Principal Solution Consultant | Edenred

Scott Burke is a Principal Solution Consultant at Edenred Benefits, where he has spent over 16 years at the intersection of commuter benefits implementation, product strategy and client enablement.  Since joining in 2009, he has led teams in Client Services and Special Projects and worked closely with many employers from across the US to turn pre-tax transit programs into high-adoption benefits.  He brings a practical, data-driven view of what actually drives enrollment and sustained usage across diverse employee populations.