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The Talent Shift: How The Next Generation Chooses Where to Work
Most early‑career talent forms an opinion about your brand long before they ever click “apply.” This session explores how employer branding has evolved in 2026 and why authentic storytelling, everyday content, and real employee voices now shape reputation far more than polished careers pages.
Led by Alex McVeigh, Founder of She Graduates, a media and marketing company helping young women make confident career choices from the start, this keynote draws on her experience across employer branding, talent marketing, employee engagement and communications.
Alex has led large‑scale brand and attraction work at Commonwealth Bank, Alinta Energy, Deloitte and Deutsche Bank, and is known for blending creativity with commercial discipline to turn strategy into campaigns, content, and communications that cut through and drive action. Expect practical guidance you can apply immediately.
What you’ll learn:
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The moments that influence early‑career talent before they enter your funnel and how to show up in them
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How to build an always‑on content engine that showcases real work, values, and impact through employee stories
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Practical ways to activate employee voices safely and at scale to strengthen credibility and reach
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Metrics that matter for modern employer branding, from resonance and engagement to pipeline quality and conversion
Who should watch:
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Employer branding, talent acquisition and early careers teams
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HR and people leaders
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Marketing, brand and communications partners
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Hiring managers who want to attract the next generation
Get instant access:
Fill in the form to watch the recording and take away practical ideas you can put to work in your next hiring cycle.