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As HR budgets shrink and expectations rise, delivering meaningful employee benefits is harder than ever - especially amongst a UK workforce that is feeling increasingly undervalued, as revealed by our Appreciation Index.
And while we know the importance of benefits in employee retention, talent attraction, reinforcing wellbeing and ultimately driving productivity - a key catalyst for business growth – raising awareness and increasing usage of benefits amongst employees remains a significant obstacle.
To maximise the impact of your benefits programmes, embracing new strategies is essential. And that's why a marketing-led approach to HR can be the solution.
But what does that look like?
Download our eBook to learn how adopting marketing techniques and tools can effectively boost benefits usage, make a bigger difference in your employees’ lives and drive growth for both your people and organisation.
In this eBook, you’ll discover
- The challenges facing people teams in driving benefits usage amongst today’s workforce
- How to tap into the marketing mindset and the traits that can pave the path to success
- The need to work smarter, not harder, and how what you already have in place could be the answer
- Five steps to driving benefits usage and increasing the impact of your initiatives
- Guidance on how to measure the impact of your activity and prove the real value of employee benefits
Fill in the form to learn how a marketing-led approach to HR can unlock your benefits engagement
