---
title: Post-COVID-19 Employee Communications | Reward Gateway
description: In today’s remote working world, businesses have to pivot their employee communications strategy to earn trust and productivity from their people. Learn more!
image: https://www.rewardgateway.com/hubfs/2020-guide-to-employee-engagement-pillar/chapter-4/Chapter-4-featured.jpg
---

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Chapter 4

# How Will Employee Communications Change After COVID-19?

Businesses have to pivot their employee communications strategy to earn employee trust and productivity.

As the pandemic began to escalate, businesses had to move quickly. For many, communications became a guessing game. How could they keep their employees informed? What should their leaders say? What was the best way to reassure employees and keep them up-to-date with critical information? 

When employees were situated in one office, working side-by-side, internal communications was easier to master. A Monday morning huddle, a company-wide email and you were done. But in today’s working world, where remote working is becoming the norm and many employees are no longer face-to-face every day, **businesses that can pivot their internal communications strategy are the ones that will earn the trust – and productivity –  from their people. **

![schedule a demo](https://www.rewardgateway.com/hubfs/2020-guide-to-employee-engagement-pillar/chapter-9/plugged-in-4.jpg)

Not sure your communications are reaching your people? We can help.

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Employers need to cut through the clutter, (an average inbox [sends and receives](https://www.radicati.com/wp/wp-content/uploads/2015/02/Email-Statistics-Report-2015-2019-Executive-Summary.pdf) more than 120 emails every day), and reach employees with important information, no matter where or how they work. Digital tools, like an [employee communications platform](https://www.rewardgateway.com/solution/employee-communications-tools), can help cut through the noise and deliver tailored content – via desktop or phone – to reach employees with the most relevant information. 

In an ever-evolving environment, timely communication is critically important to a company’s survival. Businesses that already had systems in place to get news out to employees about store closures, furloughs, safety measures and new protocols were one step ahead of their competitors, who lost time and crucial moments of communications trying to patch together or implement new, untested tools in the heat of the moment. The confusion and discord this created for employees further heightened the stress and productivity loss among employees. 

> Our own clients, who use digital internal communications tools such as blogs and one-stop-shop information hubs, **saw a 560% increase in unique blog views year-over-year** at the height of the COVID-19 pandemic. These blog views were accompanied by an increase in employee comments, as employees connected and communicated with one another about the news and updates they received.

![how will employee communications change after the pandemic](https://www.rewardgateway.com/hs-fs/hubfs/2020-guide-to-employee-engagement-pillar/chapter-4/Chapter%2004-Image01%20-new.png?width=645&name=Chapter%2004-Image01%20-new.png)

The COVID-19 pandemic has only reinforced how important it is for companies to provide **open and honest**, **transparent **and **timely **employee communications. A recent [article](https://hrexecutive.com/hres-number-of-the-day-coronavirus-stress/) from “Human Resource Executive” highlights a survey where 69% of employees surveyed labeled COVID-19 pandemic as the “most stressful time of their entire professional career.” 

When faced with a world where employees feared for their health and job security, transparent and open [communications helped employees to feel engaged](https://www.rewardgateway.com/blog/using-communications-to-strengthen-engagement), respected and supported. Businesses that keep visibility at the heart of their internal communications strategy, whether that’s making leadership more visible through timely blogs or sharing company-wide stories of successes through challenging times, could reassure their employees: *We’re here for you*.

> Visibility improves leadership’s bond with employees, improves engagement, instills confidence with and provides comfort for your people 

While leadership visibility is always important, in a [remote or dispersed workplace environment](https://www.rewardgateway.com/blog/keeping-remote-employees-engaged), it’s even more critical as employees look to their leaders for direction. When senior leaders speak, employees listen. Using a platform to increase awareness of the company strategy and mission – and, importantly, how employees can contribute to that mission – can help keep employees focused and engaged on advancing business objectives. 

![Chapter 04-Image01](https://www.rewardgateway.com/hs-fs/hubfs/2020-guide-to-employee-engagement-pillar/chapter-4/Chapter%2004-Image01.jpg?width=645&name=Chapter%2004-Image01.jpg)

The powerful communications lessons learned during the height of the pandemic can be integrated into your post-COVID-19 employee communications strategies to include: 

- **Daily blog updates** from members of the Leadership Team to connect everyone in the business to company goals and mission
- **Segmenting communications** to deliver timely, relevant information to groups within the business
- **Opening up channels for two-way feedback** so employees can have a voice in what they desire for increased engagement and productivity
- **Expand communications media** to include video messages, to reach more employees on a human level
- **Create “digital hubs”** to host specific resources and publish timely updates surrounding a particular topic, like returning to the offices

---

**Creating communications that will capture the attention of your employees will keep your people aligned with what they need to do to help your business survive and grow in a post-COVID-19 world.**

## Discover how to communicate with and engage your people throughout COVID-19

[![covid-19 communications](https://www.rewardgateway.com/hubfs/us-covers-400px/US-6-Steps-to-Create-Connections-During-the-COVID-19-Pandemic.png)

ebook

Take a look at Reward Gateway's approach to inform and educate employees.

Learn more » 

](https://www.rewardgateway.com/resource/6-steps-to-create-connections-during-the-covid-19-pandemic) [![covid-19 employee engagement case studies](https://www.rewardgateway.com/hubfs/02-resource_images/us-7-inspirational-stories-of-connection-recognition-and-support-during-covid-1.png)

ebook, case studies

See how businesses of all sizes and industries connected, recognized and supported their people to adapt during the COVID-19 pandemic.

Learn more » 

](https://www.rewardgateway.com/resource/inspirational-stories-of-connection-recognition-and-support-during-covid-19) [![employee communications examples](https://www.rewardgateway.com/hubfs/us-covers-400px/US-Your-Guide-to-Powerful-Employee-Engagement-Communications.png)

ebook

Learn how to create powerful communications by linking your communications strategy to your other engagement initiatives.

Learn more » 

](https://www.rewardgateway.com/resource/communicating-with-remote-and-hybrid-workers) ["During these challenging times with our employees either on-site or working remotely, making sure we connect with our people has been critically important. We've used our platform to get out important messages around developing COVID-19 news, and as a space where employees can recognize the great contributions from their peers."

![thames water](https://www.rewardgateway.com/hubfs/06-company-news/Thames-Water-268x179.png)

**Jenny Adair,  
**Reward Manager  
Thames Water

Read more of the Thames story » ](https://www.rewardgateway.com/resource/inspirational-stories-of-connection-recognition-and-support-during-covid-19)

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