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George Farrow has joined Asperity Employee Benefits as Director of Service Delivery.

George Farrow has joined Asperity Employee Benefits as Director of Service Delivery. Overseeing both Client Services and Employee Services, this new role is designed to ensure Asperity continues to drive up standard of service as growth continues to accelerate.

Asperity’s MD, Glenn Elliott, said “We’re very pleased to have George join us today. He brings a wealth of senior experience to us and will be able to continue the development of our already excellent standards of client and employee service.”

George is joining Asperity following two years at Equiniti and a long stint at Lloyds TSB where he developed the Bringme voluntary benefits product – one of the first of its kind.