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RIFT Group has implemented a group-wide reward and engagement platform for its young workforce of 150.


  • RIFT wanted to develop its performance culture, and provide structure so that managers can easily reward and recognise staff based on performance
  • RIFT also wanted to ensure that all staff were aware of the full range of benefits available to them
  • Finally, the group wanted to introduce communication tools to help drive forward the group-wide vision, bringing all tools together in one centralised platform

What does the company do?

RIFT Group is the UK’s leading tax refund experts. The business is made up of three separate companies - RIFT Tax Refunds, RIFT Accounting and RIFT R&D Tax Credits - which employ a total of 150 employees at its office in Ashford, Kent.

The challenges

The company has seen rapid growth over the last four years, quadrupling staff numbers and diversifying into new services. Consequently, it became harder to maintain the “family-centric” ethos of the company, and ensure a consistent way communicating with staff and a focused way of rewarding and recognizing their people.

What’s the programme?

RIFT Group is working with Reward Gateway to create a group-wide reward and engagement platform.

This will, over time, evolve into a wider communications tool, which will be used to deliver company news, policies, links to other internal systems, learning & development, and benefits. Specifically, the company will be using this technology to build a strong company identity and to reward employees in line with its new set of values.


“Our culture is something that we’re really passionate about, and we’re excited that, through this new technology, our employees will be rewarded and recognised for living our company values. Not only that, it will offer real value to all our people by giving them a much clearer idea of the benefits and discounts available to them - something that will make a real difference to their everyday lives. Christmas is the perfect opportunity for us to showcase our brand new technology, and to demonstrate its value to our employees by offering them Christmas savings with some fantastic retailers.” Bradley Post, Commercial Director at RIFT Group

When are they launching?

The SmartHub® and SmartSpending™  programme launched in early December 2015 in time for RIFT employees to take advantages of Christmas discounts. The business launched Childcare Vouchers and Cycle to Work vouchers to its employees on 1st January. Other launches will take place across 2016.



Notes to Editors

For media enquiries please contact Kirsty Leighton, Lucy Wollam or Nelly Akpaka at Hudson Sandler on 020 7796 4133 or rg@hudsonsandler.com