Benefits in 1 minute? Asperity launches on-screen guides

Benefits TV is a new feature on Asperity Employee Benefits. Using YouTube technology, visitors to the site can play a quirky screencast about integrating voluntary benefits.

In addition to the practical guides, there are a number of short discussions on different aspects of benefits from senior practitioners, and features from leading industry professionals.

The ‘Integrated Voluntary Benefits’ show is the first in a series of 1 minute guides being developed for Asperity’s Benefits TV feature, combining a visual representation of the concept with a punchy narrative.

Others topics in production include a look at the different types of business models in employee benefits, making the most of benefits spend and benefits in a downturn.

Glenn Elliott, MD of Asperity is looking forward to analyzing the impact of the new feature. “We know that lots of site visitors are short of time and we wanted to give them as much information as possible in a minute, in an interesting way. The 1 minute guides are great for this and we’ve put a lot of thought into the style and content. The pilots were really well received. Benefits TV went live this month on our new website and we know already that it is a very popular page.”