Voluntary benefits provider Asperity Employee Benefits celebrates its 4th birthday this week, having recently enjoyed its strongest quarter to date with sales to end December 09 running over twice normal levels.
Since its launch in 2006 the company has grown to service almost 300 employer clients across public and private sectors, and reported turnover of £7 million in the financial year to June 09 and expects to report “well over £20 million” for the current year 09/10.
In a recent trading update, Asperity announced that 52 new corporate clients signed up to its award-winning Reward Gateway employee benefits programme between October and December, a company best and more than double their projection. Asperity reports both average fee income and contract lengths holding up well. The company already provides employee benefits to workers at many big UK firms including Ladbrokes, TUI Travel, IBM, Malmaison & many local councils. A number of large new corporates including McDonalds Restaurants are known to have signed up in the most recent quarter.
The company also reported contract retentions pleasingly ahead of target. Client Service Director George Farrow commented: “We’ve retained almost 100% of our contract renewals in the face of a very difficult time for many of our clients which shows just how much value Reward Gateway offers for employers and how well that value holds up even under pressurised budgets and a very tricky economic environment.”
As Asperity’s market presence has grown from strength to strength, its dedication to providing its end-users with genuine, exclusive discounts at retailers they use every day has remained the backbone of the company’s success.
The retailers themselves are also happy; Asperity’s client growth combined with improved, personalised communications to endusers has delivered treble digit sales increases for retailers taking part in the Reward Gateway discount scheme. Comet, M&S, House of Fraser, and ASDA are among popular retailers on the scheme and recent technology upgrades by Asperity have made discounts more accessible leading to significant ramps in uptake. Alongside discounts of up to 15% at major retailers and department stores, the company provides access to hundreds of incentivised and discounted mobile phone and digital TV subscriptions and home and car insurance policies to employes each month.