Kent County Council has appointed Asperity Employee Benefits to deliver an integrated voluntary benefits scheme based on the provider’s Reward Gateway platform.
Integrated Voluntary Benefits
KentRewards will be relaunched by Asperity in October to include discounts, savings and Cashback from Asperity’s 1300 retailers, discounted gift vouchers, childcare vouchers from Allsave, Bike to work from Halfords and Mobile phones from Flexphone. The site will also include a self-administered Total Reward Calculator designed to Kent’s specifications by Asperity. The implementation will be the first based on Asperity’s new integrated voluntary benefits approach combining a range of voluntary benefits into Asperities employee discount platform.
Kent, the second largest council in the UK with 44,000 staff has also commissioned Asperity to deliver a three year, multi-channel communications programme encompassing online activity, personalised email broadcasting, printed communications and a series of roadshows. Materials will use custom shot photography of real council staff to ensure they feel real and relevant and will also be available in large format media to help accessibility. The multi –channel approach is designed to ensure that all council employees have access to benefits and to drive takeup across the council’s 800 sites.
Focus on local offers
The scheme will place a particular focus on local offers which will appeal to staff and also stimulate the local economy. With 44,000 staff the council was keen to do everything possible to help local businesses and Asperity responded with a specific campaign and special web area to attract local businesses to join the scheme.
Jane Vivier, Rewards Adviser at the council said : “We’ve appointed Asperity after a full market review and formal OJEU procurement tender. It’s really important for Kent to be at the forefront of reward to ensure that we can attract and retain the best staff and Asperity’s integrated proposition will really help us to deliver that. Asperity have been very flexible and responsive and have tailored all aspects of their system to the unique makeup of Kent’s workforce and our aspirations and needs. We’ve been particularly impressed by their tailored approach to helping us develop our range of local offers for the benefit of our staff and also to do our bit to stimulate the local economy”
Glenn Elliott, Managing Director at Asperity added: "We’re obviously delighted that Kent have chosen us to develop their KentRewards proposition. Kent are known to be at the forefront of reward strategy in the public sector and it’s a great testament to the development and team behind Reward Gateway that it has been chosen as the platform to deliver voluntary benefits to such a large workforce. We’ll be working very hard to deliver the high levels of employee engagement and uptake that is becoming synonymous with our scheme.”