7 ways to use social media for employer branding

Whether you love it or hate it, social media plays a vital role in modern business operations – it's a direct line to both existing and potential new clients or customers that can’t be undersold. Social media allows you to better establish your company name (and brand) and become instantly recognisable to a much broader audience.

But social media isn’t all about outright promotion – in fact, experts recommend mixing in non-promotional content, such as culture highlights and internal events (these are sneakily promotional!) to show your followers that your business culture is bigger than your products. Common Sense Marketing reports that 99% of Australians have at least one internet-enabled device, and 50% of Australians are frequent social media users. That means that your company has millions of opportunities every day to reach new people. Need some advice on how to use social media to get your brand out there and attract more attention? Try these seven creative tips.

1. Promote benefits

We’re proud of the world-class benefits we provide, and use social media to both promote existing benefits to current employees and to highlight benefits for prospective employees. Whether we’re creating reels that summarise our ‘Bring Your Dog to Work’ benefit, or video testimonials from employees highlighting their favourite RG perks, we keep benefits front and centre on social media. We want to showcase our fresh, innovative and creative approach that delivers the best solution for all RGers across the world in every stage of life.

2. Highlight culture

Our social accounts are more than just promotional channels for us – they are a way for us to showcase the great culture we've created. Whether it's posting photos of our employees at internal celebrations, touring our offices, or live streaming on our Instagram Stories, social media is a way for us to highlight our ‘RG Magic.’

3. Showcase values

Our values are arguably the most important part of our business (and yours!), and we use social media as a way to amplify our values. You’ll often find our values in the captions of our posts explaining the ‘why’ behind everything we do. You might even catch us living our values in action with social campaigns designed around highlighting each one. #LoveYourJob

4. Share people stories

We created an entire blog and video library dedicated to sharing our people stories on social media, called ‘Life at RG.’ Featuring interviews on career journeys and advice to future employees, they serve as the perfect content to increase Employer Brand through the voice of our employees.

5. Amplify internal messaging

Our employee engagement hub – dubbed boom! – is where we centralise our internal communications. Although our communications live primarily on boom!, we have elevated them by sharing the most important news and updates on our social channels as well.

We treat our presence on social media as a public extension of our boom! engagement platform. This is our invitation to others into the world of RG, our mission, and our culture. We curate content each day of the week and invite everyone to follow along, like, and share with their networks!

6. Recap events

Through successful storytelling and photos, not only do we recap events, but we also get to share firsthand with candidates highlights of us living our Reward Gateway mission to make the world a better place to work. We also get to highlight the incredible work that our clients are doing in their organisations, as well.

7. Engage existing employees

We want RG employees to be proud of what we do, and we want to attract the top talent to join our mission, too! We know our employees are our greatest asset, and we also know their reach and impact are quite large. We create content for social media that is meant to be shared by not only the business, but our employees as well. We often share templates for employees to circulate on their own accounts and call on employees to engage in our posts. 

If our culture inspires you and you’re in the market for a new role, we have a variety of open positions and we would love to meet you. Check out our jobs page and help us make the world a better place to work.