Employer branding is key to uniting employees
The transition of ownership of over 540 fuel and convenience sites from Woolworths Group to Euro Garages Australia (EG) took a number of years, leaving many employees feeling disconnected and uncertain about their new employer. Learn how EG Australia overcame the challenge of uniting 4,500 employees through:
- Creating a company culture that was markedly different from that of the previous owners.
- Providing tangible financial support by expanding employees’ access to a wide range of exclusive discounts.
- Supporting employee connection, motivation and wellbeing at a time when many sites were negatively impacted by nationwide travel restrictions.