Your employee engagement hub is one of the primary tools you’ll use to share company information and to communicate with your employees. And if you don’t keep it updated regularly, employees will quickly learn that you’ve got nothing new to say and they’ll stop visiting. It’s a scenario we hate to see happen, and part of my role is to help our clients avoid it with continual engagement.
Remember, employee engagement is not a set-it-and-forget-it activity. You need to publish new content regularly in order to keep engagement top-of-mind and share important company and HR initiatives.
One of the questions we get asked often is – ‘how do you come up with ideas for content to post?’
Our Internal Communications Manager Catrin Lewis answered that very question in a recent CatComms TV video posted on the Reward Gateway blog. It’s not as difficult as you may think.
Cat’s top secret for coming up with new content ideas is … (drumroll, please) … to involve your workforce.
“As much as I’d like to take all of the credit and say that it’s from my brain, it’s really not,” she says. “Most of the ideas come from our people.”
So how do you get content ideas out of their heads? Here are Cat’s four tips:
Put feedback in your values
Your core values define who you are and set the tone for how employees engage with the organization. By including feedback in your values, you’ll empower employees to share their thoughts and concerns with you.
At Reward Gateway, one of our company values is Speak Up. We encourage our employees to speak their minds and they respond with smart questions, insightful viewpoints and welcome feedback – which all leads to great content ideas for our hub.
Create a forum to address questions
Now that you’ve empowered your employees to Speak Up, it’s essential that you provide spaces for them to do so. And most importantly, make it clear that what they say isn’t going to be ignored. One of the best ways to do that is to answer questions and address feedback at an all-staff or all-hands meeting. Our staff meetings at Reward Gateway include a section called “CEO on the Spot,” in which employees could submit questions up to a month in advance about anything they want to ask our then-CEO Glenn Elliott. Our resident interviewer Liam Jones then poses them in front of the whole company. Glenn had no idea which questions are coming and has no time to prepare an answer until they're asked! Here's a look back at our favorite CEO on the Spot moment:
You can monitor these questions to spot trends and look for information that’s missing from your hub.
Provide online tools to submit feedback
Another great way to get feedback and tap your workforce for content ideas is on your hub itself. Add an online form for people to submit feedback and ask questions. This is easy to do using Google Forms, or through an employee survey tool. At Reward Gateway, we keep one constantly on our employee communications platform we call boom!. Again, look for trends. Any topic that two or more people are asking about is one you should create content addressing and publish on your hub. Before long, you will have filled it with relevant content that your employees are engaged with.
Monitor review sites like Glassdoor
Cat calls Glassdoor a “gold mine” for content ideas. At Glassdoor, former and current employees write reviews of your company that are anonymous, so much of the feedback is candid and may provide input you can’t get anywhere else. You should check Glassdoor regularly for reviews of your organization, pick out trends and use them to generate content for your employee engagement hub.
Need more ideas for innovating your employee engagement hub? We’re here to help.