Employee engagement strengthens employee perception and employer position in competitive industry

The approach

Discovery knew that the solution to motivating and retaining top talent lay in creating a strong employee culture. As part of its commitment to shaping a healthy and balanced workforce, the team chose Reward Gateway to provide an integrated engagement and wellness hub for its 4,000 U.S. staff.

In the UK, the company’s previous voluntary discount service had limited take-up and the perks team had received negative employee feedback regarding the program. Reward Gateway was appointed to launch a new, higher-quality discounts hub in the UK in November 2012. Within a year, the initiative was performing excellently, with 72% of employees registered. The decision was taken to leverage the success of the UK offering and introduce the hub in the U.S. to support Discovery’s global reward focus.

With 10 different locations in the U.S., Reward Gateway helped Discovery develop a thorough and wide-reaching communication strategy using posters and emails in pre-launch and launch communications. A workplace social media tool was also used to create buzz and capture the attention of Discovery’s young workforce. A teaser campaign was put in place two weeks before launch to raise excitement and get maximum visibility.