Building trade uses employee engagement platform to unite workforce and decreases employee turnover by 5% in the first two months of launch

The approach

Simon’s overall approach included adopting an employee engagement platform to unite its workforce and strengthen internal communications. The goal was to have the marketing department strengthen and extend internal branding into employee communications.

The first step was introducing the “My Gateway” platform – the company’s new engagement platform (housing employee benefits, discounts, reward and recognition, and employee communications initiatives) with Reward Gateway. The team introduced the platform with a “Mad March” themed campaign, which featured a “Hunt the Easter Egg” competition to drive awareness and excitement of the new employee engagement platform and all it entailed.

Another part of the approach included gaining buy-in from Senior Management. Simon knew this was going to be a vital component of My Gateway’s success, which led him to incentivizing managers with a competition, adding even more excitement to the launch. The team with the largest percentage increase in My Gateway registrations (in their respective regions) would win a gift basket as a prize. Simon and his team attended a Senior Manager’s meeting and presented the competition in-person, along with the target figure and a “Managers Tool Box” for them to give to Branch Managers with tips to increase engagement levels.

The last, big piece of the approach used Reward Gateway's platform to consolidate all offerings into one place, with a single log-in. Simon knew this meant ensuring that employees could access computers, and Branch Managers made sure their office computers were available for registration. There was also technical training including a video on “how to login” with inductions and “HR Terminals” in each branch to provide access to tablets for all employees.