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  • 89% of employers say it’s critical to the success of their business that employees understand their mission
  • 84% of senior decision-makers agree that their company is doing enough to recognise employees who demonstrate the values that their company cares about the most
  • Yet, 33% of employees don’t agree that their employer recognises them when they demonstrate the values their company cares about
  • Employers with high Employee Net Promoter Scores (eNPS)*  have a workforce where over 80% of employees agree that their employer is transparent about how the company plans to achieve its mission and agree that their employer recognises them when they demonstrate the values their company cares about most

6th February 2018 - A new study from global employee engagement company, Reward Gateway, which surveyed 1500 workers and 750 senior decision makers across the UK, US and Australia, has revealed that only 25% of employees feel completely informed about their employer’s corporate mission and only 32% of employees feel completely informed about the values of the organisation they work for. These stats are problematic when you consider that 89% of employers say it’s critical to the success of their business that employees understand their mission.

Recognition is one of the key drivers needed to ingrain employees with a company’s values and corporate mission, however, 33% of employees don’t agree that their employer recognises them when they demonstrate the values their company cares about. Reward Gateway’s previous research, undertaken in 2017, also uncovered that 59% of employees would rather work for a company with a culture where they received recognition over a higher salary job where they didn’t get any recognition.

Furthermore, the study has found a break down of communication and trust between employee and their employers. 86% of senior decision makers say that their organisation is transparent with employees about how they plan to achieve the company mission. However, only 30% of employees say they strongly agree that they trust their employer to communicate information openly and honestly.

Over 80% of employees** who say they are likely to recommend their employer to a friend or peer as a place to work also say they trust them to communicate transparently and agree that their employer recognises them when they demonstrate the values their company cares about most.

Commenting on the research, Rob Boland, Group Product and Customer Success Director, at Reward Gateway, said, ‘This new study has revealed that recognising employees when they demonstrate a company’s purpose, mission and values is a must and not a nice-to-have.

"To help our clients create a more engaged workforce, we’ve enhanced our Employee Engagement Platform to help employers better communicate their purpose, mission and values in a more simple, transparent way, that seamlessly integrates and amplifies moments of employee recognition.”

To learn more about the research and hear success stories, please visit rg.co/connect

Notes to editors

Definitions :

  • Employee Net Promoter Score (eNPS) is a method for measuring how willing the employees are to recommend their workplace to friends and acquaintances.
  • ** These employees rated the likelihood of them recommending their employer to a friend or peer as a place to work as either 9 or 10 on a scale from 0 to 10, with 0 being not at all likely and 10 being extremely likely.
  • Employers refers to senior decision makers (managers and above)
  • Employees refers to full and part-time workers

Research info:


  • Research was undertaken by Censuswide in January 2018
  • A sample of 500 workers were surveyed in each country (UK, US, Australia)
  • A sample of 250 employers were surveyed in each country (UK, US, Australia)
  • The research in 2017 was undertaken by Atomik and a sample of 500 workers and 500 senior decision makers’ were surveyed in each country (UK, US, Australia)

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For further information, contact rewardgateway@fanclubpr.com or call +44 20 7096 1375.

About Reward Gateway

Reward Gateway helps more than 1,700 of the world’s leading companies, in 23 countries, to attract, engage, and retain their best people with an employee engagement platform that brings employee benefits, discounts, and perks, reward and recognition, employee wellbeing, employee communications and employee surveys into one unified hub. Clients include American Express, Unilever, Samsung, IBM, and McDonald’s. For more information, please visit: www.rewardgateway.com