how to develop employee communications content

4 min read

Your employee engagement hub is one of the primary tools you’ll use to share company information and to communicate with your employees. And if you don’t keep it updated regularly, employees will quickly learn that you’ve got nothing new to say and they’ll stop visiting. It’s a scenario we hate to see happen, and part of my role is to help our clients avoid by providing tools and strategies to achieve continual engagement.

Remember, employee engagement is not a set-it-and-forget-it activity. You need to publish new content regularly in order to keep engagement top-of-mind and share important company and HR initiatives.

One of the questions we get asked often is – ‘how do you come up with ideas for content to post?’

Our Internal Communications Manager Catrin Lewis answered that very question in a recent CatComms TV video posted on the Reward Gateway blog. It’s not as difficult as you may think.

Cat’s top secret for coming up with new content ideas is … (drumroll, please) … to involve your workforce.

“As much as I’d like to take all of the credit and say that it’s from my brain, it’s really not,” she says. “Most of the ideas come from our people.”

So how do you get content ideas out of their heads? Here are Cat’s four tips:

how to develop employee communications content

Put feedback in your values

Your core values define who you are and set the tone for how employees engage with the organisation. By including feedback in your values, you’ll empower employees to share their thoughts and concerns with you.

At Reward Gateway, one of our company values is “Speak Up
.” We encourage our employees to speak their minds and they respond with smart questions, insightful viewpoints and welcome feedback – which all leads to great content ideas for our hub.

Create a forum to address questions

Now that you’ve empowered your employees to Speak Up, it’s essential that you provide spaces for them to do so. And most importantly, make it clear that what they say isn’t going to be ignored. One of the best ways to do that is to answer questions and address feedback at an all-staff or all-hands meeting. Our CEO recently flew to Australia and had hosted an open floor Q&A session with the whole team. 

When the leadership team isn't traveling, employees can also submit questions through our internal communications platform we call boom!.  and depending on who the question is addressed to, the answer is either published on the platform blog via video or blog post. 

how to develop employee communications content

We recently launched a feature that allows employees to "follow" specific blogs, people, or tags, so that they receive an on-site or browser notification whenever new activity that they're following happens on the platform.

how to develop employee communications content

This is a fantastic way to keep employees in the loop for important, department- or role-specific news that is relevant to them. 

Provide online tools to submit feedback

Another great way to get feedback and tap your workforce for content ideas is with surveys and polls that you host on your employee engagement platform. Again, look for trends. Any topic that two or more people are asking about is one you should create content addressing and publish on your hub. Before long, you will have filled it with relevant content that your employees are engaged with.

Monitor review sites like Glassdoor

Cat calls Glassdoor a “gold mine” for content ideas. At Glassdoor, former and current employees write reviews of your company that are anonymous, so much of the feedback is candid and may provide input you can’t get anywhere else. You should check Glassdoor regularly for reviews of your organisation, pick out trends and use them to generate content for your employee engagement hub.

how to develop employee communications content 

Need more ideas for innovating your employee engagement hub? We’re here to help.

Talk to an Engagement Consultant

Natalie Savkoski

Natalie Savkoski is our Director of Client Success - Australia, at Reward Gateway. She loves helping leaders make a positive difference in the everyday lives of millions of people around the world and works with organisations of all sizes to deliver the best tools to motivate and engage their employees.

Director of Client Success - Australia

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