Industry:
Finance
Number of employees:
13,400
Number of locations:
250
Platform features:
Employee recognition, employee communications, employee benefits
The challenge
With a new vision and business model to communicate to their large organisation, Suncorp recognised the importance of looking at what behaviours and values were being recognised and rewarded across the business.
Each of Suncorp’s 11 business units were running bespoke reward and recognition programs and, while tailored to their needs, didn’t reflect the new “One Suncorp” business model and newly launched behaviours.
“There was quite a bit of inconsistency of what was being recognised, and how different behaviours were being rewarded,” Torsten Becht, Suncorp’s Executive Manager - Benefits, says.
Torsten knew that to properly communicate and embed the company purpose, mission and values, he needed to engage buy-in across the business and take them on a change journey.
“We had to engage with the people who were really invested in those individual programs, and show them that we wanted to bring everything together without losing what was working really well.”
The approach
Suncorp’s change journey had two distinct elements. The first was identifying people within the business who would play a role in the project’s success, so they created a steering committee that was key to driving change. The second was selecting a provider who could work with Suncorp as its change journey progressed and business needs evolved.
“The starting point for us was to find the right platform that would enable us to accommodate some of the nuances in different programs in the short term but also was then also able to bring all that together in a single program,” Torsten explains.
Reward Gateway was chosen because it was adaptable and able to be personalised, and provided transparency and access to a wide range of dollar-for-dollar benefits and rewards in a single hub. This saved program administrators and employees both time and money and allowed Suncorp to position the rewards as critical parts of the organisation's Employee Value Proposition.
Using feedback from the steering committee, Torsten worked with Reward Gateway to develop a single recognition program for the entire business. Suncorp launched its company-wide recognition program, Shine, in 2016 with a uniquely simple recognition and reward framework. Employees now have a single eCard that they can send to recognise anyone at any time, and can also nominate each other for quarterly or annual awards which go through an approval process and are awarded in Suncorp’s different business functions.
“We really focused on the peer-to-peer recognition, and made an active decision to not have it look like it was something that was being driven down from the top of the organisation,” Torsten says. “The awards are directly linked to our vision, strategic priorities and the Suncorp Compass.”