Learn how Design Group Americas engaged over 90% of its workforce in its recognition program and its digital workspace in under a year.
Design Group Americas (DGA) transforms paper and a whole lot more into products that help the world celebrate life’s
special occasions. DGA is an international family of companies with locations in the Americas, UK, Europe, Australia and Asia.
They are proud to serve the best retailers around the globe with a complete end-to-end service from design to distribution. With strong retailer relationships, DGA drives profitable growth through exceptional customer service, industry-leading innovation and great value. DGA’s strengths in product innovation and design, combined with low-cost manufacturing, sourcing and logistics enable them to sustain and develop excellent partnerships with major retailers throughout the world. DGA is comprised of people acting with purpose, passion and pace, and these values guide employees to perform and excel in the industry.
Industry:
Manufacturing
Number of employees:
1,700
Number of locations:
27
Platform features:
Employee reward and recognition, employee wellbeing
Get clear about why they wanted the help and what they needed. There were lots of choices in the market, but they wanted to move quickly to get a digital workspace built.
Listen to vendor recommendations and best practices. They had ideas for how to best accomplish their goals, and knew they were experts in their culture, but were open to the feedback of outsiders with more experience.
Get executive buy-in early. They knew that connection to senior leadership was part of what employees were missing, so they wanted executives bought into participating in the new initiative.
A cross-functional team as guides. Allison and Ann knew what they wanted from the platform, but they wanted the larger employee team bought in as well. Getting an employee group involved prevented them from having the HR blindspots that might make program adoption harder over time.
Rather than getting stuck in making the first launch perfect, they started with the aspects of the plan they felt most confident about and grew from there. This saved time and made for better decision making long-term. They started with blogs and eCards to get people involved without the distraction of rewards. This was especially important as the eCards reflected their new values. They wanted to give employees time to focus on the stories and the meaning of the values as a means to connect and educate. The blogs were divided into all employee content and community-specific content, allowing room for personal employee news and updates by the group.
They wanted the visuals and platform language to feel like an extension of their company.
With the newsfeed and Wellbeing Center in place, Reward Gateway got to work on an interactive eCard system to enable interactive peer-to-peer recognition among staff. Shannon also wanted to couple this with a digitized version of their previous Instant Awards function – nicknamed “Golden Shamrocks” – which allowed managers to reward great work with cash, gift cards or other prizes.
Both of these systems ensured that recognitions and rewards were far more visible throughout the entire organization, so that people in different locations and different levels of the business could see the great work being done by their colleagues.
The team let people know the program was coming, it was available and then sent regular reminders to leaders and employees. They knew that people only had so much time and some folks would jump on-board immediately, while others would need time to breathe and engage. They made sure information would be available at people’s fingertips when they were ready to get onboard.
Once the initial questions were answered, they team expanded to rewards and started pushing out campaign content, like the Mental Health Awareness blogs written by leaders. DG Bravo! allowed the team to put important focus on mental health in this way!
The team set aside time to regularly add in new content and to review usage metrics and consider what was working and what might need adjustment. Their perspective that the launch was just Phase One meant they were open to learning and growing based on the reactions of leaders and employees.
Design Group America used eCards to reinforce its culture, and once the culture of recognition was established, it added a Rewards structure to boost engagement.
Want to learn more about how the Reward Gateway solution can help your business?
Aubrey Brevard
As a Product Manager at Reward Gateway, Aubrey is passionate about bringing wellbeing solutions to life to make the world a better place to work. When she's not advocating for improved employee wellbeing, you'll find Aubrey exploring her new city and baking chocolate chip cookies or a fresh loaf of sourdough bread.
Natalie Stolarz
Natalie is an Associate Product Manager at Reward Gateway, where she uses her background in health coaching to inspire best practices for our wellbeing products. When she’s not working, you’ll find Natalie cooking and baking, traveling, exploring new music and hanging out with her two Beagles.
Anna Zahm
Anna is an Associate Product Manager at Reward Gateway, where she helps to bring new wellbeing features to life. In her free time, she loves snuggling with her two cats (Toast and Blenky), singing in community choir, and spending as much time outside as possible.
Mary Kathryn Midgett
As a Product Marketing Manager, MK works in tandem with the Product Development, Sales and Customer Success teams to tell RG's story and bring our product suite to life! When she's not out trying new restaurants or recipes, you can find her with a cup of tea planning her next vacation.
Reward Gateway Integrations
Open API | Yapster | Amazon | MS Teams | Slack | All Integrations
Topics
Employee Reward and Recognition Program | Employee Incentive Program | Employee Experience Platform | Social Recognition | Corporate Rewards | Internal Communications App
Copyright © 2024. Cookie Policy | Privacy Notice | Site Map