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Asperity Employee Benefits has pledged its support for Trees for Cities by setting a target of planting 500 trees with the charity by the end of the year.

London-based Asperity aims to achieve its target by offering the tree ‘donation’ as an incentive for its clients to respond to service delivery questionnaires throughout the year.

“Trees for Cities is an admirable charity project which works hard to make our cities greener and healthier for the people – like us – who live and work in them,” says Asperity’s MD, Glenn Elliott.

“Having been accredited the ISO 14001 Environmental Management standard last year ourselves, Trees for Cities very much sits with our own company values and enables us to demonstrate our commitment to protecting the environment.”

Joanne Stewart-Clark, the Development Manager at Trees for Cities, added:

“We are delighted to be entering into partnership with Asperity. Trees for Cities plant trees and engage local people in the most deprived areas of cities across the UK and internationally.

“Asperity’s pledge to plant 500 trees will be a significant contribution to this year’s target, helping to improve the lives of many people.”

Trees for Cities planted over 50,000 trees during the 2009/2010 planting season, contributing to a current total of nearly 200,000 trees planted in cities around the world since the charity was founded in 1993.