Netwealth is one of Australia’s leading wealth and portfolio management companies, and with 500 employees working across multiple divisions. When the company noticed that staff weren’t engaging with its previous discounts offering, the team decided to look for a new platform that could match Netwealth’s needs while driving retention.
An internal survey revealed that staff wanted a much wider range of discounts that would cater to a broad workforce demographic. The platform needed to feel relatable to everyone so that Netwealth could ensure buy-in and a good level of adoption across the entire workforce.
Ongoing support was an important factor, too, so that Netwealth could customize the platform when needed and experiment with new initiatives to maximize engagement.
Netwealth partnered with Reward Gateway to collate a variety of attractive discounts that would meet the expectations of Netwealth’s wide-ranging workforce. It was crucial that staff could easily browse through vouchers, discounts, Cashback options and tech deals to find great offers that appealed to their individual interests, something which was made possible through the customizable employee engagement platform, dubbed "WorkPerks."
The team wanted to take their Employee Value Proposition to the next level to stand out as an employer of choice in the industry, so details like mobile optimization, single-sign-on access and wellbeing content were all essential to developing a world-class EVP. The platform's Wellbeing Center offers workout videos, meditation tools, recipes and more to provide extra support to employees.
87% of Netwealth’s entire workforce are now registered users on the platform, which is a result of the team’s extensive promotion of the platform. In the first year of using the platform, employees spent $419k through the platform and saved $24.4k. Impressively, the organization has seen a 180% ROI on their overall program.
Read the full case study to learn more about Netwealth's employee engagement journey.
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