Think about your favourite clothing brand. What makes you like it more than all of the other clothing brands on the market? What is it that makes you continue shopping there?
Now, take this same concept and apply it to your organisation – think about why employees prefer to work for you versus a competitor. That's how you build an Employee Value Proposition (EVP).
In a crowded landscape, improving your EVP helps you not only attract and retain top talent, but continue to stand out from the competition.
When organisations have a clear purpose, embed company values and communicate their mission to employees, they’re more likely to establish a sense of community. The key is communicating your purpose to your people and connecting your employees to your company mission every day.
Let’s dive into the elements of a successful EVP and how one organisation in particular, GLG, improves its EVP and connects its people.
Outlining the elements of your EVP
Your EVP is made up of all of the things that make your organisation an attractive place to work. When you think about why employees like working at your organisation, what comes to mind?
Here are some examples to get you thinking:
1. Flexible working
2. Clear purpose, mission and values
3. Volunteering days
4. A culture of appreciation
5. Generous parental leave
6. A wellbeing allowance
7. Open and honest communication
8. Team-building activities
9. Free tea or coffee
10. Charitable giving
One organisation that has done a great job rethinking how they communicate their EVP and bring employees together under a common goal is GLG.
Connecting a dispersed workforce
Established in 1920, GLG has been illuminating spaces and lives around Australia for decades. The team has grown to include over 650 technicians, installers, engineers designers and support staff who work hard to light up spaces all over the country - from towering buildings and national landmarks, to roadways and stadiums.
For GLG's leadership team, investing in a tool that enabled employees to share achievements, broadcast news and access benefits in one place was a straightforward win.
In order to improve employee connections, GLG needed to improve its employee communications strategy – leading to the launch of Ignite, an on-brand engagement platform that keeps the company mission close to home to create a sense of connection and pride for working at the organisation.
The best part? Ignite is available on any device and at any time for employees who are on-the-go or not typically at a desk. For example, some of GLG's work in regional areas or project sites, and it’s important that they see the same updates and messages as everyone else, but on their own time.
Extending your EVP through technology
For GLG, improving its EVP goes hand-in-hand with connecting its employees with each other and its mission. Externally, GLG focuses on providing the world-class lighting, while internally the organisation aligns employees, educating them about the up-to-date products and ensuring they are doing the best work they can by keeping them informed about the latest projects and achievements.
This offering provides employees an easy way to stretch their disposable income, which helps set the company apart as a preferred employer.
Remember, your EVP is what sets you apart from other organisations and helps you stand out from the competition.
Empower them to feel excited about coming to work each day and reinforce your company mission to improve employee motivation with the right tools. I’d love to hear what next step you’re taking towards improving your EVP in the comments section below.
Working with some of the most innovative organisations in Australia and New Zealand, Andrew helps to transform employee engagement, with a particular focus on recognition. Outside of Reward Gateway Andrew is passionately involved with Handball and is the Coach of the Australian Beach Handball Team.
You've heard our thoughts, now add yours. Leave a comment below!