6 min read
A key responsibility for an HR professional is to come up with a plan, or a roadmap, on how best to sequence the rollout and communication of benefit programs. Whether it's for new or existing benefits, sequencing your benefits program rollout is critical to ensure they are seen and/or heard, actioned and ultimately have the required impact.
The way I like to think of this isn’t with a boring spreadsheet or over analyzing a project management tool (though both have their place!).
Rather, I treat my benefits program rollout as a playlist - the same way I put together playlists for my workout or chillout sessions.
In both applications, order is essential. But what else makes for a good (benefits) playlist? Here are some tips to help you:
When you create a music playlist you start by deciding what mood you want to feel when listening to it. Do you want to feel relaxed, happy, sad, or something else entirely? The same is true with your benefits ‘playlist’, as you should ask yourself - how do I want my employees to feel at the end?
An example is a playlist I’m creating at Reward Gateway with the rollout of our four new global benefits. The objective or ‘mood’ is that we want our employees to understand and value these new benefits and believe that along with our other benefits are ‘amazing.’ We keep this in mind in everything we do, and make sure that this is the mood that is created at each step.
Tip: Make sure that you consider and agree the ‘mood’ desired in your benefits campaign. This answers the question why (why are you doing it) and what (what effect do I want it to have on my employees)?
After deciding your mood, the next thing to do is to create your master list of songs, or in our case, our benefit programs. This could be limited to your new or changed benefits, or based on your desired mood, could include others. Whatever is selected should fit with the mood or theme of your playlist, with each ‘song’ having a purpose and adding something meaningful to your benefits rollout.
For Reward Gateway, we wanted our employees to feel amazing. So just four benefits for our rollout wouldn’t do. We added a few more songs (benefits) for the maximum impact.
Tip: Select the ‘songs’ (benefits) you include in your campaign carefully - asking yourself whether individually and together they support the overall mood and add value to the playlist.
The last step is to decide the order of your ‘songs’, which for us is to decide how best to sequence the rollout of your benefit programs. Do you roll them all out at the same time, over a few months, a year, etc.? If I have good news and bad news, do I deliver them at the same time or one before the other? This is absolutely critical, and an area which many people overlook and/or neglect. Here are a few things to consider:
Tip: Consider and address the order of your ‘songs.' Sequence them in a way so that they individually and collectively achieve your desired goals.
The result? A planned, impactful benefits rollout that has the office humming a new tune.
Debra is our Group Reward Director at Reward Gateway. She's our Rewards guru, having over 20 years experience as a rewards leader, speaker, teacher and an author of a book on employee communications. She's most recently known as the co-author of "The Rebel Playbook for Employee Engagement," which she's writing with Founder Glenn Elliott.
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