4 min read
I’ve been putting in place benefits programmes for almost 20 years, doing so in a wide variety of countries and industries, and to achieve a multitude of business and HR objectives. It’s one of the favorite parts of my job, delivering what I call a Win: Win — a win to the business by delivering something which has an ROI (return on investment) and a win to the employees by delivering something they truly value and engage with.
So what’s my favorite benefits programme? If I had to pick one, it’s likely to be the first benefits programme I’ve put in place in my previous companies, which is discounts. And yes, this is before I even joined Reward Gateway.
Tracy Mellor, Group People Director at Reward Gateway, calls an employee discounts programme a company’s "secret sauce." Why, because it gets employees to come back to your benefits (and often your communications portal) time after time on a daily and weekly basis, creating something which in communications is called ‘stickiness’.
And while that stickiness is great, what I also like about employee discounts programmes is that they create some aura of mystery, similar to the secret sauces at McDonalds and KFC. So much so that these companies go to elaborate lengths to maintain secrecy on the ingredients. Now I’m not saying that we should hide the "ingredients" of our employee discounts programmes, but if done properly the benefit can give your company a competitive advantage by having a product that other companies aspire to have.
There are many other reasons that I’m a fan of employee discounts programmes. Here’s a few others that I’ve seen over the years when putting them in place:
As you can see, there’s lots of reasons to put in place an employee discounts programme, adding a “secret sauce” to your “full plate” of benefits.
If you've already implemented a discounts programme, tell us how your “secret sauce” is doing in the comments. (Or get in touch with us to kick off your discounts programme today.)
Debra is our Group Reward Director at Reward Gateway. She's our Rewards guru, having over 20 years experience as a rewards leader, speaker, teacher and an author of a book on employee communications.