Packages
Discover and compare our three simple pricing packages
Engagement Health Check
Uncover your employee engagement health score and opportunities for improvement
saved in employee discounts
active user rate, up by over 47%
Wellbeing Centre views
KeolisAmey Metrolink (KAM) works on behalf of Transport for Greater Manchester to manage the Metrolink tram that keeps the city connected. KAM runs a 24-hour, 365-day operation, employing around 1,000 people across a wide range of roles.
With over 70% of employees in frontline roles such as tram drivers and engineers, the vast majority of KAM’s workforce doesn’t have access to a company device or email account. It had become almost impossible for the organisation to communicate consistently with hard- to-reach frontline teams, and a recent engagement survey had revealed that many colleagues were completely unaware of the benefits available to them. KAM’s People Experience team knew they needed to make a change that would allow them to communicate important company news, updates and important messaging about benefits.
The organisation decided to transform its existing under-utilised discounts platform – Traxx – into an engaging one-stop shop for benefits, two-way communication, wellbeing, recognition and reward. It wanted to create a central hub that connect and engage frontline workers, while improving access to, and utilisation of, key benefits.
Engaging the expertise of Reward Gateway | Edenred, the People Experience Team dived into a complete revamp of the system. After creating a new logo and redesigning the layout of the homepage, they added a blog to share company news and updates, introduced an interactive benefits hub and launched an easy-to-access Wellbeing Centre.
Evolving from a sole focus on employee discounts, the new-and-improved Traxx enabled KAM’s People Experience Team to better target communications and provide tailored updates to specific teams. By providing segmented communications, including a Manager Hub for leaders, the team ensured the entire workforce could feel connected and engaged with not only what was happening across the businessbut what was most relevant to them.
Traxx was relaunched with a multichannel campaign that aimed to spark excitement and encourage more app downloads. The campaign included new noticeboards featuring QR codes, an engaging physical poster campaign, desktop imagery for online team members and a ‘Win This or That’ competition on the blog.
“We know that by engaging our employees, we can ultimately enhance our customer experience. As a result of revamping our system and improving our communications around benefits and culture, we’ve achieved our highest satisfaction score to date in the UK Customer Satisfaction Index.”
After the relaunch of Traxx, KAM noted an extremely positive uplift in system usage, registrations and interaction with the new company blog. The active user rate on the system increased by over 47% just a few months after the system was reintroduced. 94% of tram drivers – previously KAM’s hardest to reach colleagues – became active users.
KAM’s employee engagement score rose from 72% to 76% in the months following the relaunch. And by making the benefits package more visible and accessible, with communication a central focus, the score on ‘benefit competitiveness’ increased by 9%. Employee spending through discounts also increased by 37%, helping to support colleagues through the heightened cost of living with savings of £19,000.
The increase in employee engagement was also reflected externally, as KAM achieved its highest- ever score on the UK Customer Satisfaction Index – 5.9% higher than the average satisfaction score for train operators in the UK.
Discover new ideas, stories and resources that help you support, connect and engage your workforce.
.jpg?width=406&height=243&name=workplace-toxicity-concept%20(1).jpg)
