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Engagement Health Check
Uncover your employee engagement health score and opportunities for improvement
saved in yearly employer National Insurance contributions
of total employee savings in one year
active user rate achieved
spent in Rewards through the system
Cornerstone is the leading mobile and digital infrastructure provider in the UK, managing more than 15,700 sites and holding a 35% market share. The organisation employs a diverse hybrid workforce of 300+ home-based staff, field-based engineers and corporate teams.
Employee feedback had revealed that recognition was inconsistent across the company and lacked alignment with Cornerstone’s culture or values. Engagement surveys and exit interview data highlighted clear themes – employees wanted more real-time, peer-to-peer recognition that increased the visibility of appreciation across the organisation and cultivated a stronger sense of individual value. The people team faced a challenge – to create an aligned and inclusive appreciation strategy that would reach every Cornerstone employee, regardless of location, team or role.
The goal was to move beyond occasional gestures of thanks to fully embedding appreciation into the everyday employee experience. Cornerstone’s plan was simple: to create a culture where employees felt truly valued, not just for what they achieve, but for how they work, who they are, and the impact they have.
Cornerstone developed a refreshed recognition strategy built upon three core pillars - Instant Recognition, Manager Enablement and Celebration of Milestones. The organisation used its Reward Gateway | Edenred system, ‘The People Hub’, to bring the strategy to life, enhancing visibility and consistency across the company.
Rebranding the R&R programme as Valuing You, the relaunch was timed to align with campaigns on inclusion and the introduction of Cornerstone’s new values. Employees were encouraged to use the system to send eCards and nominate colleagues for instant awards that aligned with the values.
Managers were equipped with bespoke recognition toolkits, coaching sessions, communications and training, and encouraged to embed appreciation into all meetings and communications. Work anniversaries, personal achievements and collective successes began being celebrated across internal channels.
Every element of Valuing You was creatively designed to reflect Cornerstone’s branding and culture, making recognition feel personal and inclusive and keeping participation high post-launch. Cornerstone also used realtime system analytics to track engagement by department, identify gaps and adjust their approach when needed.
"The insights helped us adapt quickly and refine our approach to ensure recognition reached everyone."
With 100% of Cornerstone’s employees becoming active system users, the surge in participation and interaction was hard to miss! Recognition eCards increased by more than 25% since the relaunch of Valuing You. 843 instant awards were sent, representing a 34% increase year-on-year.
Employee engagement results continued on an upward trajectory from 68% to 70% in one year, and voluntary turnover remained low at just 6.2%. 70% of employees reported receiving ‘appropriate recognition for good work’ and agreed that ‘everyone has an opportunity to receive special recognition’. Importantly, 75% also agreed that ‘management shows appreciation for good work and extra effort’, reflecting the increased confidence among managers to effectively recognise their team members.
£11,500 was spent through Rewards, and £14,000 saved in employee discounts. Cornerstone also supported the wider needs of its people with a Holiday Trading programme and Car Benefit scheme. Both of these offered optional benefits to Cornerstone staff that could boost their financial wellbeing and support their work-life balance, helping also to reduce the National Insurance contributions by £126,000 for employees and by £54,000 for the business.
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