Young HR apprentice increases employee engagement at not-for-profit organisation

The approach

First, Libby put together a communications plan around the organisation’s benefit offer, which included the development of a benefits booklet, posters, flyers, articles on the intranet, use of internal digital notice boards and video updates.

From her research, Libby found that engagement among off-site workers was low, with sickness absence levels in those areas being higher than the organisational average, which suggested the employees weren’t feeling valued. Libby developed a care package for each employee to influence positive wellbeing, including items such as a stress ball, dashboard wipes, hand sanitiser and pocket tissues, screen wipes for their work mobile phone and a travel mug. The packages also included the benefits booklet, details on the organisation’s health cash plan, a leaflet explaining the EAP programme and a voucher for a free massage with the on-site masseur.

To bring the “we care” message forward, Libby chose to give out the care packages on Valentine’s Day. Even office-based employees received desk drops, complete with a heart-shaped lollipop and a Post-It note reading “Why I love working with…,” which allowed employees to write positive messages about their colleagues and share them communally. Over 40 post-its were filled out and shared.

On Employee Appreciation Day, Libby organised 188 personalised, hand-written cards and posted them to employees’ home addresses. Libby also creatively merged the company’s Total Reward Statement (TRS) launch with Easter by organising distributing Easter eggs. She ordered 188 eggs and, with a little help from the Reward Gateway design team, put a sticker on each egg encouraging employees to log in and download their TRS.