Travis Perkins enhances its extensive benefits offering by adding financial wellbeing support to employees across the UK

The challenge

It’s a well-known fact that money worries, life events and financial problems are a common source of stress, and so in addition to the employee assistance already on offer, Travis Perkins decided to add financial wellbeing support to provide advice, and a financial health-check for colleagues.

Employees across the Group work in over 2,000 different locations, the length and breadth of the UK, and many have important operational roles that mean they are not sat at a desk or a computer! The HR Team knew it would be difficult to communicate the people strategy and the new tools quickly and clearly to everyone, whilst providing assurance of confidentiality for those wishing to take a look at their finances and ways to improve them.

The approach

Travis Perkins launched the dedicated financial wellbeing hub alongside its already popular Reward Gateway benefits platform, which includes many discount offers for products and services, alongside the education, advice, support and guidance.

As it was the team’s priority to make sure colleagues received professional support, its communication campaign had to reach many colleagues, with very different working environments, and it needed to land with impact. The Travis Perkins’ dedicated campaign was supported with a comprehensive array of online and offline media, including a teaser campaign, posters, emails, and community posts. The team spent time to ensure the buy-in of Senior Management to help disseminate the message to their teams also.

The results

Since launch, Travis Perkins’ financial wellbeing hub has seen solid visitor numbers each month, and these continue to grow as more people come to understand the support available. The addition of Neyber has further spiked visitor numbers proving that adding Neyber to the wider financial wellbeing offering was a positive move and that employees were open to exploring an important topic, so often considered a taboo, in a secure and confidential way.

Since offering employees the wellbeing support, registrations for the existing employee benefits platform have doubled compared to the same time last year. Spend through the other employee discounts available – everything from low-cost travel to flu jabs – also increased by over £2 million giving Travis Perkins employees a massive saving of £190,000 – further embedding the benefits platform and its extensive offers as a critical part of the overall Travis Perkins package of support.