How LV= uses Select for Customer Reward

Thanks very much for talking to us Jon, can you tell us what you use Select for?

At LV=, we use Select for customer acquisition for our life insurance product. We offer customers a reward when they take out a policy through our website and make six premium payments. The voucher amount is tiered, so the more they pay in premiums the more reward they get up to a value of £250. Select helps LV= to implement that quickly and easily. We also use Select to reward customers who refer friends and family to our Retirement Advice Service.

How does Select help you deliver the rewards?

After moving to Select from our previous provider, we immediately noticed a simpler and more streamlined process. Being able to log in and place orders ourselves gave us greater flexibility and visibility, helping us manage requests more efficiently and save valuable time.

What does that mean for your customers?

Our customers benefit from slicker, faster and simpler processes. It means that I can take more control in issuing lost vouchers, increasing efficiency for us and our customers.

How do customers receive their reward?

They get an email from us, sent by Reward Gateway Edenred. For this we use a template designed by the Select team reflecting the LV= brand. What’s most important is that the email contains an eCode that customers can redeem from a range of different retailers and food and drink places. That helps us to stand out, because a lot of our competitors only offer vouchers for a single brand or outlet. If that’s not where you want to shop or go, then it’s not going to appeal as much.

Do you use the reporting in Select?

Yes, mainly to check where our customers are spending their reward. Many spend their voucher at supermarkets, but brands like Deliveroo and John Lewis are also very popular. Knowing this helps to tailor the imagery we use to promote our offers.

Thanks Jon, is there anything else that you’d like to say about Select?

Just that it’s very simple, easy to use and allows me to get the job done quickly and efficiently without having to rely on anyone else. That’s all that I need really!