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Engagement Health Check
Uncover your employee engagement health score and opportunities for improvement
to eNPS score in just six months
increase in benefits visibility in one month
increase in use of employee discounts in one month
spent through discounts in one year
Mattel is a global toy and family entertainment company, owning some of the most iconic brands in the world and employing a diverse team of around 200 people in the UK.
With Mattel UK’s multigenerational workforce ranging from early-career creatives to seasoned professionals, employee feedback had highlighted confusion, overwhelm and a lack of clarity with its suite of benefits. Employees needed to use different platforms to access different benefits, which were provided by multiple third parties. Key information was fragmented across these platforms, resulting in low benefit uptake, poor return on investment and low employee satisfaction. The feedback showed three main pain points – information being spread too thinly, a lack of centralised access, and low awareness.
Mattel UK needed to transform its benefit communications. The company set out to demystify its benefits offering, improve accessibility and encourage a more benefits-positive culture. It planned to do this by centralising all benefit information intuitively and engagingly, embedding information about benefits into onboarding processes and transforming ongoing benefit communication. With an ambitious goal of increasing year-on-year uptake by 30%, the stakes were certainly high.
Mattel UK partnered with Reward Gateway | Edenred to create a central one-stop shop to house all its benefits. A brand new employee engagement system, Be Well at Mattel, consolidated everything and streamlined access to the complete suite of benefits.
Making full use of the customisable homepage, Mattel UK designed a hub that was both visually appealing and easy to navigate. The team used gamification to drive engagement by creating an interactive digital ‘scavenger hunt’ with instant rewards as prizes to encourage employees to explore the new system.
Be Well at Mattel was promoted through an integrated communications plan that included company-wide app demonstrations, a poster and newsletter campaign, a summer townhall and an annual conference. Ambassadors shared real stories of how the benefits had supported them, humanising the offering and driving further utilisation. Blending technology, gamification and storytelling, Mattel UK maximised the Reward Gateway | Edenred system to encourage consistent engagement and interaction. Using ongoing feedback and data-driven targeting, they made continuous tweaks to the campaign to ensure accessibility and inclusivity.
Within a month of Be Well at Mattel’s launch, engagement with the benefits page increased by more than 45%, and use of employee discounts increased by over 50%. Feedback showed that awareness of four of the company’s most under-utilised benefits had risen significantly. 94% of the Mattel UK workforce became users of the system, with 20% having taken part in the ‘scavenger hunt’ activity as part of the launch campaign.
In less than 6 months there was a notable improvement in employee retention, and survey results showed that satisfaction had increased by +2 points in line with the boost in benefits visibility and engagement. Mattel UK consequently ranked as one of the best workplaces for employee wellbeing in the ‘Great Places to Work in 2025’ list – reflecting its enhanced benefits visibility and engagement.
The People & Culture team began receiving fewer queries about benefits, which helped ease the admin burden and allowed for greater focus to be placed on more strategic initiatives.
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