How to connect, recognise and support employees during times of uncertainty: Navigating the coronavirus for HR leaders
Probrand needed to establish a new employee benefits scheme in order to stand out from the competition during recruitment, while continuing to engage existing employees. After reviewing employee engagement data, it was clear that the business needed to find a provider which aligned with business values to better connect with its workforce.
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Employee Discounts, Cycle to Work, Childcare Vouchers, employee communications
The challenges the business was facing centred around improving its Employee Value Proposition (EVP) and standing out as a top employer to differentiate them in the market to better attract, retain and engage top talent. After doing an employee engagement survey and gaining feedback from exit-surveys, it became clear that Probrand needed to offer benefits to their employees and effectively communicate these new offerings as well.
Probrand partnered with Reward Gateway to implement a customised, all-in-one benefits platform, named BoB (Bundles of Benefits) and set out to embed the platform among the business. To spread awareness of this new offering, they worked with the team at Reward Gateway to create communications campaigns for its staff including posters around the office building, email communications, TV messages and promotions through the benefits platform.
BoB has generated lots of buzz and people were asking, "who's Bob?" which helped the organisation generate excitement. Probrand has increased the awareness and uptake of employee benefits, including employee discounts and salary sacrifice schemes such as Cycle to Work and Childcare Vouchers through strategic communications throughout the hub. The company has improved employee feedback, employee spend and improved their EVP to continue attracting, retaining and engaging top talent in their industry.
spent on platform since the first day of launch
in benefits awareness through new platform