Amtico is a global market leader in the design and manufacture of luxury vinyl tiles. Over the past 50 years, it has grown from a humble British brand based in the Midlands to become the go-to choice for designers and architects across the world, selling products in over 130 countries. Today, Amtico remains the largest manufacturing employer in Coventry.
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Employee discounts, employee reward and recognition, SmartTech, Cycle to Work, employee communications
Amtico first reached out to Reward Gateway in September 2017 with a clear objective: to centralise its employee benefits and discounts programmes and make its new platform accessible for every member of staff within the organisation.
Prior to this, its benefits packages had been sourced from a mixed bag of individual suppliers. Not only did this lead to extra time and hassle when managing programmes separately, it also meant that communicating its entire benefits offering as a whole was particularly challenging. In turn, this was having a big impact on its wider Employee Value Proposition and ability to keep employees motivated beyond salary.
Amtico was also missing a strong brand identity for its internal initiatives that would engage its primary demographic of male employees aged between 35-50, the majority of whom work offline and have varying levels of IT competency. That’s why Amtico needed a platform with a seamless UX that was both visually engaging and simple for anybody to use, whether they’re on the shop floor in Coventry or managing sales in Aberdeen.
“The choice to go with Reward Gateway was a really easy one to make in the end. We’d spoken to four or five different benefits providers before whittling them down to a shortlist of three, though once we’d seen the demo of how the RG platform worked we knew right away it would be the best fit for our organisation, internal culture and vision for greater engagement.” – Lisa Tite, Payroll & HR Systems Specialist, Amtico
The first step with Amtico was to curate a range of benefits and discounts that would appeal to its workforce demographic. SmartSpending™, SmartTech™ and Cycle to Work were three initiatives that stood out as a good fit, all of which have easy-to-follow application processes on the Reward Gateway platform.
“Our employees had actually been pushing for a Cycle to Work scheme for years,” Lisa explains. “We were always told it was too much hassle to set up, or that HR didn’t have enough time to roll it out. That all changed once we saw just how easy it was to run and promote the programme through the RG platform. It was so rewarding to finally find the perfect system to make it a success!”
With a good blend of initiatives lined up, Reward Gateway got to work on developing a strong brand for the platform and a few initial design concepts to help secure buy-in from senior leaders. The name ‘MyAmtico’ came from an internal staff poll, which proved a great way to start generating a buzz around the new system and underlined the idea it was built to serve Amtico’s employees.
Given the number of staff working offline on the shop floor, getting all employees to buy into the idea of using a new digital platform was always going to be a challenge for Amtico. That soon changed, however, thanks to some clever thinking from Lisa and the team just before Christmas when the team scrapped physical gift cards and made the entire process digital.
Another key aspect of MyAmtico is the ability for employees to offer feedback, recommendations or potential cost-saving ideas they happen upon in their day-to-day role. The team set up a system through the platform that rewards staff for sending in cost-saving suggestions or health and safety improvements.
Since launching back in November 2017, Amtico has seen staff engagement with its platform rise significantly every year. In fact, by May 2019 the team had managed to get 496 out of 525 employees (95%) to sign up and engage with the platform – smashing their HR Director’s original target of 90%.
Collectively, Amtico’s employees have spent over £1 million to date, saving a grand total of £79.3k on their everyday supermarket shopping, holidays and whitegood purchases. The Cycle to Work scheme has also proven a big success with over £25k spent by employees within the past three years.
“The self-service element of the platform has also been a huge benefit for us internally,” Lisa adds. “Beforehand, there was always a reliance on myself and our wider HR department to manage admin, find and reprint documents that had been lost and deal with repetitive requests. Now we have a central hub where everything is stored and easy to access within just a few clicks.”
Looking back on the past three years, it’s clear that MyAmtico has evolved from a benefits and discounts system to become a central hub for employee activity, reward and communications – and that’s something that Lisa and her team look set to benefit from for years to come.
of staff signed-up and using the platform
saved on everyday purchases through the platform