In Conversation With
B&M Stores
with Tish Butters, Head of Internal Communications & Engagement
- Industry: Retail
- Employees: 33,500+
- Locations: 740+
"Our last platform that we had was being utilised by about 7% of colleagues by the end. Within the first two days [of launching Reward Gateway] we had 42% of colleagues activating their accounts and we quickly jumped up to 70%, which is absolutely phenomenal."
Watch at 02:05
"It's really great because you can segment your audiences. We have a lot of offline audiences, so the colleagues that are in the stores on the shop floor, and I can communicate messages that are specific to them that I know is relevant."
Watch at 04:06
"The networking has been fantastic, and I've had a lot of meetings with current Reward Gateway clients, just finding out how they've launched their platforms, sharing information, sharing successes, and that's been really, really, really great."