The challenge
ADP sought to help employees’ pay go further in a climate where “the corporate dollar isn't stretching as far as it once did” and to deliver a benefits experience that employees would genuinely value and use. The team also wanted the experience to feel trusted and authentically ADP, while keeping the administrative burden low.
As Shane Chatterton, Senior Payroll and Benefits Consultant at ADP, notes: “introducing this platform has shown our employees that we do care about their wellbeing, we do care about providing benefits,” and they wanted a solution that employees would return to frequently without heavy internal ‘selling’.
The solution
ADP implemented a fully branded Reward Gateway | Edenred hub so the experience would feel familiar and credible.
“The great thing about the hub is that we can brand it with our logos and our look and feel. It sort of gives our employees the sense that it’s ADP owned and ADP built.”
Shane adds that this branding, combined with timely notifications, drives repeat engagement of the platform’s discounts offering: “That's something I think that encourages them to go back daily, whether it's through email notifications or app notifications. The employees then constantly go in and check out what's on offer.”
The team embedded the platform into onboarding and day-to-day communications. “The one thing that we know during our onboarding is that our managers and supervisors are encouraging associates to have a look at our benefits portal and to register for all the different benefits,” Shane explains. “So they will get a welcome email from Reward Gateway to log on, sign in, and use the app. Through their team and colleagues, they are the ones that are really encouraging the benefit and what they can get out of it.”
To deepen understanding with minimal internal admin lift, ADP leaned on Reward Gateway | Edenred education through regular webinars that educate users about how to best use the platform. The ADP team use multiple channels to encourage their people to attend these webinars, resulting in one of the highest registration rates amongst Reward Gateway | Edenred Australian clients.
“We will use email, we will use our SharePoint sites, and we will use our internal office TVs. We find that even though some emails don't get read, people are looking at TVs in the lunchroom, in breakout rooms, using QR codes and then signing on to register for the webinars. And that's the best form of training and insight because it's hosted by the Reward Gateway professionals.”
Peer advocacy has also been a powerful force. “The platform itself actually doesn't need to be advertised or sold,” Shane notes. “The employees themselves will encourage how useful the benefits are... We just facilitate that through information sessions and access to information and the employees and their colleagues are the ones that are really utilising this as best as they can.”
Throughout this process, ADP has partnered closely with Reward Gateway | Edenred’s team for support. As Shane shares, “shout out to our account manager Bex, she's been looking after me now for about a year and a half and she's fantastic. Anything that we have some queries on, she's always an email or a phone call away. I've been able to catch up with her a couple of times at different Reward Gateway events. It's been a real pleasure to work with Bex and the team on anything that we need. We are constantly working with our account manager and colleagues to best get the outcomes we want from the platform.”
The results
The program has delivered strong adoption, meaningful savings, and positive sentiment with light administrative effort. “We've seen such a high take-up rate we probably got over 90% registration,” Shane reports.
“It's being used every single day and that's translating in our employees staying with ADP for longer and using our benefits and understanding those benefits a lot better so that they can maximise the outcome of those benefits.”
The financial impact for employees has been clear. Shane notes, “I think that's translated into our employees being one of the top savers within Reward Gateway… over the last 12 months the figure is around $42,000 saved and for an employee base of less than five hundred that per individual saving is excellent. It means something to our employees, and it means something to us as a benefit that we're providing to help those employees out.”
Employees value the usability and flexibility of the platform in their daily lives. “There's often specials that come out on different retailers. The platform's very easy to use, it's mobile, it gives employees the chance to spend how much they need, how much they want at a certain time,” Shane says.
For the benefits team, the initiative has been efficient to run: “There’s so little for me to do as a benefits provider, but it's working really well and really enjoyed by most of our employees.”
“With the feedback I'm getting from the employees directly, we're seeing a real passion from our employees about how this is helping them out in their everyday lives.”
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