Rexel, an electrical distributor organisation with several spread out branches wanted to update its recognition programme to make it more engaging and relevant for staff. It re-launched the platform with a new brand and creative touches to engage its 3,000+ employees.
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Employee recognition, employee communications
Rexel, an electrical distributor organisation with 250 branches throughout the UK, was faced with low engagement on its current recognition programme due to a lack of awareness.
Feedback sessions with employees reinforced the fact that very few people in the organisation understood or knew about the recognition offering. It also uncovered the need to unite several different banners within Rexel under one cohesive brand identity.
Rexel knew that it needed to refresh its offering to be more accessible and visible to employees, particularly to managers who were not using the platform.
Adding to the challenge, the private nature of the recognition platform meant that no one could see or react to moments of recognition.
To combat this lack of awareness and engagement, Rexel re-launched its platform with a fresh brand and added a recognition social wall to encourage interaction and get employees more involved. For a special boost of awareness, the platform re-launched on Valentine’s Day, and every single employee received a tailored, branded eCard to announce the launch and explain how they could send their own eCards or manager-led awards.
In just over a month and a half since the relaunch, the results are impressive, with 67% of employees now engaged with the platform and more than 800 eCards sent among the organisation.
employees engaged with platform a month and a half post-launch
peer-to-peer recognition eCards sent among employees