6 min read
It’s an all-too common mistake that HR professionals make — all the effort of running an employee survey is put into the beginning of the process; designing the survey, selecting the questions, setting it up, and there’s a whole campaign to get your people to respond. But what happens after the results are collected?
A client once told me that after receiving the results of an unfavourable Employee Engagement survey that her executive team committed what she and I both knew was the cardinal rule of workplace polling.
They put the results and findings in a drawer and acted like it never happened.
As you can imagine, an action like that — brushing poor results under the carpet — doesn't make the problem go away. In this case, as expected, it led to further loss of engagement. The employees who took the time to share honest feedback about how they felt in that workplace felt ignored, that their ideas were dismissed and now, their trust in the leadership team lowered. Hardly a formula for better employee engagement.
While we don't like receiving poor feedback, the purpose of an Employee Engagement survey is to understand where the company currently is and where it's employees would like it to be. What do we do well and what can we do better?
Communicating survey results doesn’t have to be tricky - even if your findings are less favourable than you originally anticipated them to be.
Providing your people with a clear picture of what is happening in your business is one of the best opportunities to connect with them and reinforce your purpose, mission and values, how your tracking against your goals, and your ongoing commitment to employee engagement. Here are a few principles to follow when it comes to giving your employees feedback about their feedback.
Imagine trying to have a conversation with someone only to have them sit in silence instead of acknowledging what you’ve said. Or worse, imagine sharing something personal or risky in that conversation only to have them change the topic!
When employees respond to a survey they do so with the understanding and faith that someone is going to read the feedback — whether that’s HR or the leadership team. If you don’t acknowledge or explain the results, you aren’t holding up your half of what is meant to be a two-way conversation.
Staying silent might seem like a safer option, but it certainly isn’t if it means your employees lose trust in you.
If the last your people hear about the survey is a “thanks for participating,” it reinforces the idea that employee surveys are just a box you’re ticking. Instead, starting a conversation about the outcome of your survey shows your people you recognise improving culture and employee engagement is a journey, and you and your leaders are committed to taking steps to move your organisation forward.
So your survey had a good response and your employees felt safe enough to respond candidly about their employee experience. What a great result your survey has shown already! You have people who are invested in your business and want to see things change. They are employees who want to see proof that you (and the leadership team) listen and value their perspective, and are waiting for evidence that you will take action. Here are three elements your survey communications should include:
Support for change needs to come from the top down, so it’s important that your leaders are across the survey results and have the information they need to tackle questions their employees are likely to ask. That may mean creating a summary of results or key findings for managers, and scheduling time in to debrief and get them across your plans. Maybe your leadership team are the ones delivering the findings, sharing the results and the action plan. By doing this you are reminding the whole company that you are all focused on change.
Don’t be afraid to make a big deal about what your people have achieved to date, especially since the last survey! Create a campaign, make it creative and get their attention — the more engaged they are in the positive survey results, the more they’ll want to maintain that momentum. Announce these things at a town hall meeting, publish a blog post on your employee communications platform, and identify the employees who have contributed, and be sure to recognise them. The key to any communication strategy for any company (survey time or not) is to encourage the dialogue, keep them informed and treat them with respect.
Use this opportunity to emphasise what you want to keep doing so you maintain those highs.
Create a communications plan that splits out communication about the survey in regular intervals. As tempting as it is to dump the results in one big report or email blast, it’s probably best to arrange your feedback into themes and provide continual updates over a series of weeks or months, so your people can see that you are constantly working on progressing or addressing the issues raised. Reward Gateway does this with our annual Diversity Report.
Instead of waiting until the next annual employee survey to check back in with your people, look for ways to encourage people getting involved and talking, whether that’s through one to one or team feedback, dedicated town hall meetings, an email address to submit questions to, or socially, via comments and tagging on internal blog posts. It’s also a good idea to arranging regular pulse surveys so you can monitor improvement on specific areas.
It’s tempting to stay silent about the survey until you’re done dissecting and exploring all the results, but the truth is informed employees are empowered employees.
While it’s important not to have a knee-jerk reaction to employee feedback, the best outcome is to give them as much information as you can while you’re seeking the best, long-term solution. There is no silver bullet or magic recipe to employee engagement, so don’t hold off from communicating with your people while you look for it. Instead, let them journey with you by keeping them well informed as you take each step forward.
Kameel Martin is a Senior Client Success Manager for a wide range of businesses. She always has communications and marketing on her mind, and loves to share knowledge with anyone interested in improving employee engagement!
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