Discover a step-by-step process to launching an employee discounts programme, from strategy to communications tactics and the decision-making process.
The Hyde Group had flexible and voluntary benefits platforms in place, but engagement had become static and uptake was tailing off. After working with Reward Gateway, the social housing organisation increased engagement from 61% to 74% and improved its offerings to increase employee engagement.
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Employee discounts, employee wellbeing
The challenges the business was facing centred around increasing employee benefits uptake, increasing employee engagement and improving awareness of offerings with effective communication. When The Hyde Group's existing benefits platforms became less engaging and uptake became static, it was clear to Reward Advisor, Laurie Davis, that it was time to implement a new solution.
The Hyde Group partnered with Reward Gateway to put a new, on-brand benefits platform in place. With employee engagement data in mind, they created a new employee engagement hub, encompassing new employee discounts, employee wellbeing and SmartTech™ – a net salary deduction benefit.
Over the past 10 years of working together to continue engaging their workforce with customised offerings, The Hyde Group has continued to increase engagement and innovate with Reward Gateway.
The Hyde Group continues to evolve its site and put in place new programmes with Reward Gateway. The dedicated employee platform called "iSave" is accessible anytime, anywhere to all their employees. Since implementing the programme, they've seen a 14% increase in engagement for the flexible benefits platform.
Employees use the platform on a regular basis to get retail and technology discounts, while improving employee communications and wellbeing. Since working with Reward Gateway and introducing new benefits, Hyde Group now has a 74% staff satisfaction with HR initiatives.
increase in engagement with benefits platform
increase in staff satisfaction with HR initiatives