Reward Gateway Announces Partnership With Fertility Service Provider Apricity

Enables employers to respond to growing demand for more accessible and personalised fertility treatment services

Reward Gateway, a leading global employee engagement company, has partnered with fertility treatment provider Apricity to offer tailored fertility journeys that match an employee’s specific needs, preferences and location. Employees will be able to seamlessly access the Apricity client portal through their Reward Gateway platform to explore fertility services, connect with Apricity advisors and develop a tailored treatment plan. 

The addition of Apricity to Reward Gateway’s suite of employee benefits coincides with data from the NHS that reports 1 in 7 couples in the UK are affected by fertility issues. Employers are recognising that dealing with infertility can create massive employee stress, gaps in productivity, absenteeism, and even resignations. This is reflected in research that reveals how much employees value fertility support from their employers, including:

• 30% of women say they would change jobs (or encourage partner) to access better fertility benefits coverage¹
• 68% of millennials are willing to change jobs to ensure they have fertility coverage as a benefit²
• 61% of employees who received the coverage said they felt more loyal and committed to their employer³

Rob Boland, COO at Reward Gateway, comments:

“Going through a fertility journey can be stressful and overwhelming and often negatively impacts personal wellbeing. That’s why we’re very proud to partner with Apricity, which makes fertility benefits accessible and inclusive, and as stress free as possible. It’s an important example of the innovative and inclusive benefits we know employees are looking for in today’s employer market.”

Caroline Noublanche, CEO at Apricity, comments:

“We are delighted to partner with Reward Gateway to make our unique model of fertility treatment available to numerous companies across the UK. This gives employees easy access through Reward Gateway’s platform to a convenient, modern and highly effective fertility treatment operated by Apricity virtual fertility clinic. Fertility diagnostics and treatments can either be embedded in their private medical insurance, provided as a flexi benefit or self-funded, depending on their company’s choice. This partnership enables employers to empower their employees with supportive family-building solutions and next-generation fertility care.”

About Reward Gateway: 

Reward Gateway helps companies engage, motivate and retain people – every day, all over the world. Partnering with over 2,500 companies in 23 countries, we empower more than five million employees to connect, appreciate and support one another to make the world a better place to work. Our unified employee engagement hub provides the best of recognition, reward, wellbeing, surveys, benefits and discounts that support talent acquisition, retention and values-driven growth. Clients include American Express, Accenture, Samsung, IBM, McDonald’s and more. Learn more at www.rewardgateway.com.

About Apricity

Apricity is the next generation fertility clinic with a vision to create fertility care that is truly centred around the patient. Apricity uses the best of scientific expertise, data, and technology to disrupt and outperform the traditional clinic model. Each Apricity patient is assigned a set of dedicated fertility advisors, a bespoke medical companion app and fully transparent pricing options. Its unique virtual platform empowers patients to take control of their fertility journey, resulting in improved success rates and greater patient satisfaction. Apricity believes that with less stress, comes more success. To learn more about Apricity, please visit: www.apricity.life  

1. Reproductive Medicine Associates, Infertility in America 2015 Survey and Report
2. FertilityIQ’s 2019-2020 Family Building Workplace Index
3. Willis Towers Watson: Fertility Awareness April 2021